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There are 500 million active users on Facebook — so it’s not surprising that more and more businesses are setting up a Facebook Page for their business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate into a lot of business for your company.

£150 million is predicted to be spent on Facebook’s brand fan pages in 2011 alone. Facebook advertising is direct to consumers. But the issue isn’t the amount of people – it’s what state (or is that status) their mind is in when you are advertising to them. Unlike Google which offers a solution when you have an itch that needs fulfilment, Facebook is a gossip corner. Your priority is to catch up with friends – not to shop. So to advertise successfully on Facebook you need to engage consumers on their level.

Little Orchard’s “discovery+planning+implementation” process can help brands do just that. And no, we’re not talking just another social media guru thing here. Little Orchard’s team comes from a retail background where the job is to engage consumers – and get high conversion rates to purchase.

Call Lewis on 0845 838 7396 and set up a meeting to find out how your brand fan page can finally leaverage all those gossiping eyeballs – and turn them into shoppers.

Tags: advertising on Facebook, consumer engagement, ideo production in manchester, ROI on Facebook, social shopping, v-commerce, video content

This entry was posted on Thursday, May 26th, 2011 at 1:57 pm and is filed under marketing video, rich media content, SEO video, social media content, video as SEO and social media, video for business, video for socila media, video marketing, video production in North West, Video production Manchester, video sales tools, viral video and social media, web video. You can follow any responses to this entry through the RSS 2.0 feed.