The video-sharing site reports a 37% increase in video uploaded per minute in the past six months and a 100% increase from last year. This is likely due in no small part to increased upload times and the recent expansion of YouTube’s live streaming platform.
YouTube also passed 3 billion views in one day — a 50% increase compared to last year — over this past weekend.
YouTube announced these stats in a blog post Wednesday celebrating its sixth birthday (apparently a belated birthday, as most people consider it to have been born in February). We’re interested to see what these stats look like on YouTube’s seventh birthday, with the addition of the site’s expanded movie rental service and more sophisticated partner programs.
For specialists in ensuring video content has cut-through and consumer reach, like Little Orchard, this amount of video “noise” concerns us. And our clients. As You Tube actively encourages brands to use the channel by providing professionally produced and relevent, engaging content, it’s going to take a deeper level of consumer behaviour understanding and brand goals to achieve stand out on You Tube.
Call Lewis on 0845 838 7396 to find our how our “discovery+planning+implementation” process can help your brand channel achieve the results – and conversions to purchase – you want.
Tags: brand channels, channel marketing, consumer behaviour, consumer engagement, quality video production, v-commerce, video content, video production Manchester, video shopping, VSEO, You Tube
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