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Thanks to 2011’s video trends and explosion in online video, did you know you can hold a serious advantage over your competitors when it comes to harnessing video on your website?

Here are different ways video can:

• get you higher up the SEO Google lists
• give you faster engagement with your target audience
• AND give you higher conversion rates
• plus some tips on just how to do it with just the right level of content.

As Little Orchard becomes the UK’s first agency purely focused on video marketing, if you want a FREE 1 hour’s advice session on the below and other ways you can leverage business video, call Lewis now on 0845 838 7396.

Company profile
A company profile video is a great introduction to your business. It’s an overview about your business – your solutions, your marketing, your industry, your history, and your culture.

Meet the team
Everyone in your business could have a story to tell that’s interesting, both professional and personal. Find the people who come across naturally on video and have notable (positive) personalities, and just let them talk about what they’re passionate about.

Tours and walktroughs
Let people see the insides of where you work, your showroom, the hotel and its key rooms, the office space you’re trying to let, your workshops where your product is made or any number of production processes. It brings to life a brand, product or service in a way a brochure or small photos on a website can never do.

Spokesperson/website presenter
Be careful! It can be creative and captivating to have a video of a member of your team explaining information customers can find on your website. BUT too many businesses allow the video or audio to play automatically, which some people find intrusive and annoying. Let viewers have control of the media player.

Charity and Community Service
What causes is your business into?  Consider including video on your website that shows you’re not just about sales and profit, but also philanthropy and cause. Again, harness the use of video to showcase your brand’s passions.

Please remember – you’ve worked hard to protect the reputation and quality of your brand so don’t ruin it with a DIY video – spend a small amount on a professional video to ensure the visuals and audio match the value you want customers to put on your product or service.

This entry was posted on Monday, March 21st, 2011 at 11:40 am and is filed under branding, business video, commercial video production, corporate film making, corporate video, corporate video Manchester, digital video, easy video production, filming manchester, google video, how much for a corporate video, marketing and PR videos, marketing video, professional video company Manchester, SEO video, social media, Video and TV production in Manchester, video case study, video for PR, video presentations, Video production in Manchester, video production in North West. You can follow any responses to this entry through the RSS 2.0 feed.