6. Insight – one of the best ways to get the best video is to understand just what the technology AND the content can do for you. To that end, Little Orchard loves to share insights and ideas with you because our passion for effective video communications gives you the best possible end product.
A good example of this is…
Issue: with four brands coming together, Brandspace felt they had lost their focus and were diluted. How could they sell what effectively is ‘empty space’?
Insight: their audience is impressed by sales promotions that are ‘of the moment, touchy-feely, gadgety and excite the consumer in a one to one engagement.
Idea: what if Brandspace was an ‘app’?
Implementation: an iPad inspired CGI graphic ‘head n shoulders interview’ video was designed for tablets, and Brandspace’s website and other media channels.
Impact: Brandspace’s diverse ‘spaces’ are now their strength. And the Brandspace offering is now much simpler to sell.
From training your in-house staff on basic video techniques to a full scripted, filmed and animated production delivered by our directors and producers, let Little Orchard give you the video insight you need to engage your clients. Call 0845 838 7396 for a free consultation now.
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