5. Niche – Little Orchard is different because as well as high quality production skills, our directors and producers have a background of retail sales, TV commercials and B2B marketing. This informs the video script and its message to meet your business goals and outcomes. Our videos mean business!
Take a look at what we mean…
Issue: following a vast refurbishment and rebranding exercise, Manchester Arndale find they still struggle to convince the ‘got to have it’ customers that they have more to offer than the Trafford Centre.
Insight: we need to engage the fickle, Facebook generation with disposable incomes – and friends they like to share the latest trends with.
Idea: let’s bring the existing print-based ‘get the look inside’ campaign to life on video
Implementation: very short ‘style hints’ videos filmed in the style of a magazine programme, which can easily be uploaded on multiple social media channels. And that can be viewed easily on mobile devices.
Impact: this video campaign hit the web in early May 2011 to coincide with the magazine drop and retailers saw uplift in interest in the products featured in the magazine and videos.
To us niche means we focus on delivering business video communications – no other digital or print comms – so it is the best quality, highly competant and based on real knowledge and experience. And we do it for retail, property, construction, public sector and professional services.
For hard working, results-based business video for your niche call Little Orchard on 0845 8387396
Tags: digital signage, in mall video, in store video, Manchester Arndale, retail video, sales video, social media video, video comms, video content, video directors, video for shops, video producers, video production company, video production in Manchester, video production in north west, video promo, video shopping, web video
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