3. ROI – We’re not making a piece of Hollywood here – your video has a sales/staff comms/brand awareness/profit boosting job to do! As our case studies show, not only is the film making process creative, high quality and ‘budget-friendly’, the desired goal of the video is exceeded.
Here’s one example of what we mean…
Issue: Crane BS&U, which includes the Viking Johnson and Hattersley brands, wanted to win several international contracts and with them the largest share of the market.
Insight: engineers install the products, QS’s spec’ the products, but procurement managers agree the final tenders. We would need to engage and convince all these diverse audiences to achieve the goals.
Idea: show Crane as having set ‘the’ industry standard
Implementation: a suite of videos with live footage and CGI animation to show how easy the products are to use, how robust they are and demonstrate the ‘invisible’ technical excellence within
Impact: three major international contracts were signed, plus a UK contract. Crane are also now seen as trusted innovators in the sector.
Product promos can show exactly how your specialist product works and why it is the perfect solution to your target client far quicker and easier than a normal brochure. Talk to the Little Orchard team on 0845 838 7396 now to find out how cost effective and great ROI your video could be.
Tags: 3D animation, CGI, corporate film, easiclamp, film company, health and safety video, how it works video, how it's made video, launch video, Little Orchard, product promo, training video, ultragrip, video brochure, video content, video production company, video production company Manchester, video production North West, video ROI, web video
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