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4. Video engages consumers

 

So just how does video engage consumers?

Well, let’s face it, the more entertaining, relevant (see also credible) and simple they are the more people will engage. And I think there’s some very practical reasons too…

• When corporate films and web videos are properly produced, they captivate the viewer in the same way their favourite Soap does.

 

• Video is an easy way for website visitors to interact with the website – instead of navigating, scrolling and clicking to access information, the video is a one-stop shop for information.

 

• It takes less energy than the hassle of reading and the viewer is engaged until they are ready to follow the call-to-action.

 

• Today’s familiar video platforms easily enable this flow, in many cases directing visual and auditory calls-to-action that guide the viewer to a shopping cart.

 

Little Orchard can help brands go even further than this… yup, all the way to conversion nirvana. Our teams’ experience is from the retail marketing AND the broadcast worlds. So imagine how powerful then an interactive video from Little Orchard can be when it combines the best in class from retail consumer behavior and professionally produced film or video content?

Better still, call Lewis on 0845 838 7396 and ask how your brand can easily and quickly harness video to engage your consumers – and make them buy from you.

Tags: consumer behaviour, consumer engagement, conversion rates, corporate film, interactive video, online commercal, professional video Manchester, retail behaviour, retail marketing, shopping cart, shopping tele, social shopping, TV commerical, video content, video ROI, video shopping

This entry was posted on Thursday, June 9th, 2011 at 12:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.