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8. ROI on video content is rising

Online video clearly impacts on competitive advantage. But is it feasible for most businesses? By combining traditional planning and today’s video technology, the answer is “yes.”

20 years ago, everyone struggled to replace the labor-intensive process of website management. (Yes, the internet has been around that long) and now we hardly think about updating web content.

Video production is also seeing a technology revolution. While many brands once fought slow production times and prohibitive costs – today video tends to be quicker, cost effective and good enough quality for most businesses. Thanks to cheaper cameras and widely available editing software.

But beware – not all videos are the same. 

For instance, would you let your marketing assistant loose on designing that glossy brochure or high profile press campaign? So why would you give them a handy cam and expect to get consumer engagement and high conversion rates from it? Especially as our other 7 reasons for being serious about video suggest that if you go distributing and sharing video, it had better be something your target audience feels is relevant, reliable and quality.

 Of course, Little Orchard are bias – we produce high quality films and video – as long as they deliver that important ROI.

Fret not. While you will still need the same thoughtfulness, planning and development as all your other marketing routes, there are incredible savings to be had on the technology behind video production. So when you ask what’s the ROI on video, also ask what value you would put on increasing your business’s competitive advantage, while creating a better shopping experience for your users?

[If you've enjoyed all 8 of our 8 reasons please share them with your colleagues and contacts] And call Little Orchard on 0845 838 7396 to arrange for one of our team to come and give you a few more reasons and insights into how your business can use video content to gain that all important market share!

Tags: consumer engagement, conversion rates, corporate video, engaging content, market share, marketing video, online video, planning a video, production costs, roi on video, video agency, video camera, video content, video for social media, video on websites, video production, video production costs, video production Manchester, video ROI, video strategy, VSEO

This entry was posted on Thursday, June 16th, 2011 at 10:02 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.