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5. Videos deliver higher conversion rates

Video can give customers an in-depth view of a product, service or brand expertise that quells any hesitancy they might have about buying online. In short, it can ‘remove barriers to buy’. Particularly on high ticket items. Or where you need to encourage larger basket transactions.

Customers get a natural peace of mind from video changing the way they feel about the brand and the product overall, building trust and credibility. This is essential to gaining market share, especially for businesses that sell products with a lot of competition. And increasingly for companies whose service relies on referrals, recommendations and reputation, such as professional services.

Being found in a search and engaging the viewer to watch is only half the battle – converting them to buy takes a knowledge of retail techniques and consumer behaviour. Video content has the propensity to grab eyes by looking good. And then win over hearts and minds by leaveraging this trust and credibility.

And it’s this that Little Orchard specialise in. Our team combines powerful retail and marketing skills with quality, professionally produced video. So not only does it look good. The video content is designed to provide higher conversation rates.

Ask Lewis on 0845 838 7396 about how our “discovery+planning+implementation” process can deliver consumers directly to your shopping cart.

Tags: brand engagement, buying online, consumer behaviour, consumer conversion, consumer engagement, conversion rates, e-commerce, marketing video, retail strategy, shopping cart, shopping online, video content, video production, video shopping, video strategy

This entry was posted on Friday, June 10th, 2011 at 11:12 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.