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This article was originally published in Business Magazine .

An other reason to look at your online space in the same way as your physical one.
Take a look at your web site and ask yourself, “Can I substantiate is claim, will it hold up to independent review?”. If not change it – or at least get some professional advice.

Advertising Standards Authority gets online & social media power
The Advertising Standards Authority (ASA) is extending its remit to cover the online realm, and so online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter

The new rules will apply to adverts and any statement on a website that is intended to sell products or services.

Websites will be given until 1 March 2011 to comply with the new rules.

The ASA will also be given new sanctions against online ads found to be in breach of its regulations, including the removal of paid-for search advertising and the right to place its own advertisements highlighting an advertiser’s non-compliance.

This entry was posted on Thursday, September 9th, 2010 at 11:15 am and is filed under ASA, business development, google video, Little Orchard, Manchester creatives, Video production Manchester, You Tube. You can follow any responses to this entry through the RSS 2.0 feed.