theblog

Following on from the two bits of jargon we talked about earlier in the month, here is another word you’ll hear regularly but probably have absolutely no idea what it means:

“Encode”
There are different types of render. Little Orchard also need to choose the video rendering format. This will depend on whether you intend to play your final video on an iPod, DVD, web, cinema, TV, what size and type of TV etc. Each media format requires a different CODEC (video compression format). Hense to encode.

Video rendered for TV DVD won’t play back on the Web (you’d need a Data DVD for that (ie WMV or Quicktime file). Most current software allows you to choose the media rather than the CODEC (The actual code). So you can choose Flash player instead of some randon set of numbers that you’d need to know if you are to encode successfully. Isn’t technology wonderful!

This entry was posted on Monday, October 25th, 2010 at 9:00 am and is filed under corporate video production manchester, post production, video editing, video encode, video media, video production North West. You can follow any responses to this entry through the RSS 2.0 feed.