Here we share a post by Jackie Cohen made on March 18th, 2011 4:41 PM
“Nearly 47 million people in the U.S. watched videos on Facebook in February. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than the social network ranked in the
previous month.
Facebook’s rise in the rankings has to do with the addition of another video serving location, said comScore. That scaling up has proven to be a good investment.
More than one out of every four Americans who watched video online did so on Facebook in February.
A total of 170 million watched online video content in February for an average of 13.6 hours per viewer, and total number of viewing sessions exceeding five billion.
Interestingly, advertising accounted for 12.4 percent of all online video watched; Facebook doesn’t even make comScore’s ranking of the top sites that show commercials during videos, and the rise in viewership suggests that perhaps the social network faces an untapped opportunity along these lines.
TOP U.S. ONLINE VIDEO VIEWERSHIP
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 169,646 5,038,485 816.4
Google Sites 141,065 1,829,662 261.6
Microsoft Sites 48,812 297,731 46.5
Yahoo! Sites 46,714 200,088 36.3
Facebook.com* 46,661 170,319 18.5″
Tags: ComScore, facebook videos, video on Facebook, video stats, video viewers
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