Thanks to 2011’s explosion in online video, did you know you can hold a serious advantage over your competitors when it comes to harnessing video on your website. Here are different ways video can get you higher up the SEO Google lists, give you faster engagement with your target audience AND give you higher conversion rates. Plus some tips on just how to do it with just the right level of content.
As Little Orchard becomes the UK’s first agency purely focused on video marketing, if you want a FREE 1 hour’s advice session on the below and other ways you can leverage business video, call Lewis now on 0845 838 7396.
Customer support
Client support/video FAQs: recording the most common and vital questions answered on a video is the fastest way to give clients the answers they need in a human, honest and face to face way. It shows you like to go that extra mile for them.
Training: how do you help your clients understand your product or service? A training video educates your clients and lets them learn at their pace – and re-watch the videos again and again in a rich, interactive way.
Thought leadership and industry expertise
How to’s and Hints ‘n’ tips: your target audience love it when you share your expertise. This invaluable information (often in the form of do-it-yourself hints and tips) gets you noticed as an industry leader. They also give you great searchable content when potential clients are searching ‘how to’ information.
Interviews: David Meerman Scott, author of The New Rules of Marketing and PR, said that video interviews are on of the simplest and fastest ways to put together content that gets the audience response you want. You can create video interviews with industry professionals, thought leaders, key influencers on a subject of interest to your clients – and stakeholders. You could even interview your clients and staff.
Industry news and briefings: reacting and responding to the fast changing nature of all our industries is key to being seen as a leader in that industry. Video reviews and briefings from changing in law or financial budgets, or the latest tech to hit the high street puts your business at the tip of that fast paced world. Posting it on your blog or social media site showcases your companies responsiveness, which clients react positively to.
Business development
Presentations: whenever you give a presentation in-house, at a conference or in a sales situation, consider how much more powerful video content in that presentation would be. Or better yet, ditch Powerpoint and just use a video to do the talking for you. Informative, enthusiastic and engaging – it will you’re your audiences’ attention for longer.
Sales emails: yes, you can use video in your sales emails – in certain ways. While not entirely embedded into the email, they can still track who clicks on the video and how much they watched. You may even be able to establish why people aren’t responding to your emails if they switched off half way through. And there are other ways to use video in email campaigns too.
For more ways to successfully use video content as part of your marketing, speak to Lewis or Nikki on 0845 838 7396.
Tags: thought leadership, video hints and tips, video in business development, video interviews, video presentations
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