From our friends at The Drum, here’s an editor’s opinion of why video needs to be part of your wider marketing mix plan…
The Editor’s Chair website launches
Media / UK
A website launched yesterday aims to help people in editorial roles manage their skills, knowledge, insight and awareness of changes in the publishing industry.
The Editor’s Chair allows the sharing of skills, information and knowledge while exploring developments in the industry with a focus on creating high quality content.
Founder Denise Roberts explained: “The web explosion has created a hunger for content like never before. Alongside traditional publishers, we now have non publishers scrambling to produce unique, sticky content to satisfy our obsession with keyword search terms. Clients want websites that pull visitors who can be converted into revenue. They want newsletters, ebooks, guides, whitepaper, videos and podcasts; and they want surveys, forums and other ways to create UGC. And because a fair amount of what they are doing is spread across the web, on social networks, blogs and content sharing, they want a content strategy to ensure it all works as well as to analyse how well it is working.”
Coinciding with the launch, Roberts delivered a presentation at the Publishing Expo explaining how editors are responding to the increased demand for content.
She said: “Many editors have long possessed these skills but two years ago Wessenden research showed very clearly that all journalists need to be able to do more than just write. Last year, writing in InPublishing, Peter Sands listed around 30 essential and desirable skills a modern journalist needs, including entrepreneurial and picture supply. I would also add html skills and online marketing, particularly as it relates to keyword search.
“This has created a need for a strategy to manage our own knowledge, intelligence, skills and abilities, and this is especially true in view of the amount of time and investment we are making in social networks and media.
The Editor’s Chair will make it easier for those working in editorial to better manage their own learning, time, knowledge and intelligence, and to keep abreast of the changes in publishing, from the point of view that concerns them.
Tags: online video, video content, video strategy, vido for seo, web video
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