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From a presentation by Marc Gosschalk, Sr. Analyst, Product Management, comScore Europe
26 January 2011

“The value of the online video marketplace is booming, with the role of video in the consumer lifecycle becoming increasingly recognised. According to comScore’s Video Metrix, 34.7 million people watched online video content for an average of nearly 17 hours each in November.

The IAB estimated spending on online video advertising in the UK to have increased by 82% in the first half of 2010; however, time spent watching online video advertising in the UK accounts for only 0.7% of total time spent watching videos.

As the online video market grows, the need for visibility, transparency and accurate measurement is now more critical than ever.”

And talking of measurement, here are some more incredible videos stats:

• 5.5 billion videos were watched in the UK in February 2010. comScore, 2010
• Google, Yahoo, MSN, AOL are among the hundreds of Search Engines that give priory listings to websites that host video content. Plus, you can build ‘tags’ into the video boosting its seo
• The number of people viewing video on mobiles has increased 66% in the past year to 12.1 million mobile consumers across the U.K., France, Germany, Spain and Italy alone. comScore, 2010
• In March 2009, 80.1 % of the total UK Internet audience viewed online video.
• Almost 85 million viewers (84.8 to be exact) watched 4.3 billion videos (Thats “B’ as in BILLION!) on YouTube, alone! comScore, 2008
• Viral video marketing campaigns increase clickthrough rates by 750%. MarketingExperiments.com, November 2006
• 68% of people who watch online videos, will in turn, pass links for these videos onto their friends…turning them into viral traffic machines.
• More than 65% of the people who watch online videos are between the ages of 35 and 64 (and 67% of these folks earn middle to high incomes).
• 86. 3 % (173 Million) of Total U.S. Internet Audience (January) –32.4 Billion videos
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• Internet TV to Surpass Broadcast by 2020 – Magna Global
• Cisco predicts that by 2013 90% of all Web traffic will be generated by video

How Video is Driving Search

• 90% of online sessions begin with a search
• 81% of users find web sites they were looking for through search engines
• Search engines average 300-500 million searches per day
• 95% of users don’t go beyond the first 3 pages
• According to Forester Research Video SEO is 53 times more likely to drive a first page search result than traditional SEO.
• According to Comscore, 44% of universal search results on Google featured video (1/08)

A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching.

Food for thought! For your own professionally produced video made specifically to help in VSEO, socia media and other searches – and to help convert viewers into buyers, speak to Little Orchard – the North West’s fastest growing Video Marketing Agency.

Tags: how many people watch video online, vdeo viewing fact and figures, video stats, video viewers online numbers, VSEO, web figures for video

This entry was posted on Monday, April 4th, 2011 at 4:56 pm and is filed under corporate video Manchester, google video, live video broadcast, marketing video, marketing video online, professional video and TV production, rich media content, search engine optimisation, SEO video, social media content, vide for SEO, Video and TV production in Manchester, video as SEO and social media, Video Blog, video communication, video content, video for socila media, video marketing, video media, Video production Manchester, video production North West, video testimonials video in Manchester, Video TV Film production, videos on Twitter, videos on YouTube, viral video and social media, web video, website, You Tube, YouTube video. You can follow any responses to this entry through the RSS 2.0 feed.