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Little Orchard was a delegate at last week’s fantastic How-Do Digital Marketing Forum. We thought we would share a few of our favourite insights.

With speakers from Apple, Talk Talk Business, IAS b2b and TwentySix Mobile, and a number of interactive round table discussions, the list below are the recurring themes and hot topics from the world of b2b Digital Marketing:

10. Build a “pull” connect strategy rather than just pushing out messages and hoping some will resonate and stick. As Paul Higgins at Talk Talk Business explained, 100% of the pull market are in buying mode. Paul demonstrated the value of putting the website at the heart of all communications.

9. Look after the ‘long tail’ of social media by utilising all of the many channels and forums available.

8. Have a social media strategy. Stick to it and monitor it.

7. Anton Nelson of Apple aptly described social media as being like the cookie monster – it’s got to be continually fed.

6. Content remains king. It must be engaging, entertaining and creative. Have a content strategy – re-edit and re-use content. Avoid writers block by talking to each other with content generation the front of mind objective.

5. The future is tablets. By 2013 80% of businesses will support a workforce using tablets.

4. Video is clearly the future of mobile web comms.

3. Content must be designed specifically for digital and mobile formats.

2. QR codes are becoming increasingly mainstream and valuable.

1. Digital channels are not just for engaging and talking to customers, but also for listening to customers. Hence the movement to digital consultation solutions such as online research communities. And Little Orchard would argue – they are for e-commerce and conversion to purchase too.

Little Orchard can help your brand put some of these insights into practice – call 0845 838 7396 to arrange a meeting today.

Tags: digital marketing, e-commerce, engaging consumer, online video, QR codes, rich media content, social media video, video content

This entry was posted on Monday, May 23rd, 2011 at 3:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.